How to Use the LinkedIn Featured Section to Showcase Your Best Work
The LinkedIn Featured section sits near the top of your profile, directly below your About section. It is one of the most visible parts of your profile and one of the most underutilised by professionals who could benefit from it significantly.
What the Featured Section Is
The Featured section is a curated collection of content you choose to highlight on your profile. You can pin:
- LinkedIn posts you have written that performed well or demonstrate expertise
- LinkedIn articles you have published
- External links (to your portfolio, published articles, case studies, GitHub, personal website)
- Media files (PDFs, images, presentations)
Whatever is pinned appears as a visual card near the top of your profile — visible before a visitor even reaches your experience section.
Who Benefits Most From the Featured Section
The Featured section is most valuable for:
- Portfolio-based professionals: Designers, writers, photographers, developers, marketers — anyone whose work can be shown directly
- Thought leaders and published writers: Linking to significant publications, articles, or research
- Consultants and advisers: Linking to case studies, methodology documents, or speaking engagements
- Career changers: Using the section to demonstrate skills in the new field before extensive formal experience exists
For professionals in roles where work is confidential (much of finance, law, consulting), the Featured section is less applicable — but you can still pin thought leadership articles or relevant professional content.
What to Feature
Feature things that:
- Demonstrate your expertise specifically (not just that you are active on LinkedIn)
- Are relevant to the type of opportunities you want to attract
- Are visually presentable or substantive in a link preview
- Reflect your most current and best work
One excellent, highly relevant item is better than five mediocre ones.
Build your CV free at CVCircuit, then set up your LinkedIn Featured section to showcase your most relevant professional work.