How to Write Your LinkedIn About Section

The About section (previously called Summary) is the longest piece of text on your LinkedIn profile — up to 2,600 characters. It is where you have the most freedom to present yourself, your experience, and your value in your own voice. Most people use it poorly or leave it blank entirely.

Why the About Section Matters

The About section is one of the most heavily weighted sections in LinkedIn's search algorithm. It is also the section that human visitors read when they want to understand who you are beyond your job titles.

A well-written About section serves two audiences simultaneously:

• LinkedIn's algorithm (keyword indexing for recruiter search)
• Human readers (recruiters, potential employers, network connections, collaborators)

The Structure That Works

First sentence or two: A direct statement of who you are and what you do. Not "I am a passionate and results-driven professional" but "I am a product manager with ten years building mobile applications in the consumer finance space."

What you bring and what you have achieved: Two to four sentences on your main areas of expertise, your most relevant experience, and the type of impact you deliver. Use specific language and quantities where possible.

Sector and context: Describe the environments you have worked in — company size, industry, geographic reach, regulatory context. This helps recruiters assess fit quickly.

What you are looking for (optional): If you are open to opportunities, a brief statement of what interests you is useful. "I am currently exploring senior product management roles in fintech or consumer apps" is more actionable for recruiters than nothing.

Call to action / invitation to connect: Brief. "I am always open to conversations about [relevant area] — feel free to connect" is enough.

Tone: LinkedIn vs CV

Your About section should be more conversational than your CV personal statement. First person ("I have spent the last decade...") is standard and expected on LinkedIn. Third person is usually read as either corporate or slightly odd.

Write as you would speak to a professional peer — direct, substantive, and human.

Build your CV free at CVCircuit, then use the LinkedIn rewrite feature to generate an optimised About section.