Why Answering the Same "Why Do You Want This Job" Question 50 Times Is a Waste of Your Evening
Somewhere around your fifteenth application of the week, you'll hit a text box asking "Why do you want to work here?" and feel a very specific kind of tiredness. Not because you don't have an answer — you do, roughly the same one you gave for the last fourteen roles, adjusted slightly for the company name. The question repeats endlessly. Writing a genuinely fresh answer to it every single time does not need to.
The screening question treadmill
Almost every serious application process now includes a handful of open-text screening questions on top of the CV and cover letter: why this company, why this role, describe a time you handled a difficult situation, what's your notice period and why are you leaving your current job. None of these questions are unreasonable on their own. The problem is volume. If you're applying to a realistic number of roles per week to stay competitive in today's UK job market, you're not answering these questions once — you're answering some version of the same five or six questions dozens of times a month.
Many job seekers respond to this by either copy-pasting a generic answer everywhere, which recruiters can usually spot instantly, or by grinding through a genuine rewrite each time, which eats an enormous amount of an evening that should be going toward finding and evaluating new roles.
Neither option is great, and most people quietly alternate between them depending on how tired they are. Early in the evening, when there's energy left, you might write something genuinely considered. By the fourth or fifth form, the same question gets a noticeably thinner answer — a sentence or two, vaguely on-topic, submitted mostly so the form will let you move on. Recruiters reading applications in bulk notice this pattern more than job seekers assume, because it shows up as a visible drop in specificity between a candidate's stronger and weaker answers on the same set of questions.
What this actually costs you
- A single considered answer to one screening question can take ten to fifteen minutes to write well
- Multiply that by four or five questions per form and several applications per week, and screening questions alone can eat several hours a week
- Rushed, tired answers written late in an application session are noticeably weaker than the ones written first
- That weakness lands exactly where recruiters are looking hardest for genuine motivation and fit
The irony is that these questions are meant to surface authentic enthusiasm, but the sheer repetition pushes most candidates toward generic, low-effort responses by the third or fourth application of the night — the opposite of what the question was designed to capture.
Answer once, adapt fast, every time after
The fix isn't to stop caring about these questions, it's to stop starting from a blank page every single time. The CVCircuit Job Search Copilot, a free Chrome browser extension, tackles this two ways. Per-field answer buttons sit next to open-text questions on the application form itself, generating a considered, role-specific first draft grounded in your actual CV rather than a generic template. And its Saved Answers library lets you keep the answers you're genuinely happy with — your best "why do you want this job" answer, your strongest example of handling a difficult situation — so you can pull them back up and adapt them in seconds for the next application instead of writing from scratch again.
That combination means the fifty-first time you see a version of "why this role" on a form, you're not starting cold. You're either generating a fresh, tailored draft in seconds or adapting an answer you've already refined and are proud of, which tends to read better than anything written at speed after a long day of applications anyway.
It also fixes the quality drop-off that tends to happen late in an application session. Instead of your best answers landing on the first application of the evening and your weakest on the fifth, every answer starts from a strong, considered baseline, whether it's freshly generated or pulled from your saved library and lightly adapted for the specific role in front of you.
Install the CVCircuit Job Search Copilot and get your evenings back from questions you've effectively already answered fifty times.